NFL fans were given the ability to submit witty “Shout-Outs” which would then be voted on by other NFL fans on the Samsung website. An interactive jumbo screen on the Samsung site let NFL fans submit their shout-outs and taunts. The top voted messages of the week would be seen in NFL stadiums by the pros and by millions of stadium spectators.

One in every 10 people who saw the banner interacted with it. The website received over 1.3 million hits in the first 7 weeks, with 50 messages appearing in stadium throughout the campaign.Samsung increased its HDTV market share to 20% and became the #1 HDTV brand in the US.