Cannes Lions
DDB DUBAI, Dubai / UNILEVER / 2018
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Description
In this radio, we are in the middle of a job interview. On the right ear, we hear a young woman talk about herself, while on the left ear, we hear a young man. And they say exactly the same thing, down to the name, and various sounds in between words. In the end, as the interview is wrapping up, the right ear goes silent, and only on the left ear, we can hear how the man is offered a job.
The end announcer explains that even with the same qualifications, women in Egypt are five times less likely to get hired. But at Unilever, they work actively for an equal workforce.
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