Being an ingredient brand, the general perception of Intel is strongly associated with computer chips. In fact, Intel technology has been rapidly evolved beyond PC and provide better experiences from different product categories in daily life. In order to reclaim Intel’s rightful place as one of the world’s technology innovators, Intel launched an interactive consumer experiential campaign providing a combined experience of viewing, participating, interactive and sharing only brought by Intel technology.

We selected the Great Wall in an ancient city with over 5,000 years’ history in an outdoor environment. We produced four 3D historical animatic video covered 4 dynasties with different key historical heroes to be projected on the great wall. During the event, participants were invited to experience Intel RealSense 3D facial scan. A 3D animated historical character with their own face will then be generated instantly by cloud animation rendering server through 4G broadband network. They will become part of the history in the real location. The animated historical video with characters they presented were projected onto the Great Wall for a stunning cinematic viewing experience.