Cannes Lions
INTEL, Santa Clara / INTEL / 2016
Overview
Entries
Credits
Description
Our story highlights one maker’s creation story— Shubham —and in the process sets out to inspire makers to invent the future using Intel Edison.
Execution
The film lives on YouTube, in Intel social feeds, and on Intel.com.
Outcome
• This video drove the highest # of new subscribers to the Intel YouTube Channel in 2015: 393
• Received 22% video view rate on YT, exceeding the 17% benchmark.
• Drove 100%+ traffic to maker.intel.com over 3 week period
• Drove 1.5MM views in 3 weeks
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