Cannes Lions

HIV & AIDS AWARENESS

SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / AIDS FOUNDATION / 2008

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The army plays a very serious role in the Israeli society and everything about it is treated with great pride.

This Isael AIDS Task Force radio spot makes a bold and provocative use of the military talk and military terms. It uses them in a cynical way to explain a dangerous sexual act.

Similar Campaigns

12 items

Honor Roll

HAVAS Creative, US, Chicago

Honor Roll

2017, WELLS COMMUNITY ACADEMY

(opens in a new tab)