Research and report on sexuality among teenagers were turned into to the strategic concept : "The first time. The next time."Teenagers experience numerous "first times" in their sexual development. Their experiences should be posted in a straightforward way - online and anonymous, in order to overcome their possible inhibitions more easily (text- and picture messages, photostories, cartoons, comments, reports, interviews and ads..)To provoke contributions, the deliberately outdated metaphor of "the flower and the bee" was chosen.Main medium: internet, brochuresMailing with antiquated biology-test "Fail?" sent to class representatives to order posters (like old presentation boards) and info material.

Official start : the World-AIDS-Day December 1, 2003.Since the beginning until March the following goals were achieved:Unique Visitors: 3.700,Page impressions: 9.800Registrations for the Award so far: 89Complete assignments so far: 36, (by the end of last year's award it was only26!!). ExpensesThis was a charity project for AidsHelpThe entire budget only amounts to € 15.000.–! In sum, the AidsHelp was offered advertising materials amounting to a 5-digit Euro sum.The greatest challenge was to create an all-comprising, awareness-raising and highly-frequented campaign reaching all of Austria from a zero-budget, in order to sensitize young people towards such an important topic as HIV/Aids.