Cannes Lions

HIV/AIDS AWARENESS

EXCELL OGILVY, Tegiucigalpa / MINISTERIO VIDA / 2010

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Overview

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Credits

OVERVIEW

Execution

Make young people, between the ages of 18 and 25, feel that HIV/ AIDS is closer than they might think.

Outcome

We reached over 2,000 friends and had over 3,000 profile visits in seven days. Everyone involved received an important message from Monik and the Episcopalian Ministry in HIV and AIDS (VIYDA).

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