People need greeting cards. However, they don’t need the hassles of trying to find them in the endless aisles of boring, sappy cards out there.

We created the final design through tons of sketches, drafts, coffee, late nights, high-fives, boos, cheers, crying, and honing in on 1 of 3 pitched directions. The hand-rendered typography showcases the fun aspect of the headline, the combination of which makes the final product feel connected and complete.

The cards sold out within a month and were featured on dozens of design, culture and social media sites.