We launched The Greatest Cliche on the first day of Advertising Week via our social media channels and a blog post on the Advertising Week website. Throughout the conference, we looked for people using the conference’s hashtag on Twitter and would reply encouraging them to interact with our experience.

Users also helped us roll out The Greatest Cliche. When they earned badges throughout the experience, they were able to tweet their badges with pre-written copy directing their followers to The Greatest Cliche.

Users certainly got into the experience. People who visited The Greatest Cliche stayed an average of two and a half minutes, with a bounce rate of around 4%. All 83 cliches in the experience were interacted with at least 66 times, and there were more than 13,400 total interactions during Advertising Week.

Because of the enthusiastic user response, we were able to confidently crown the three most cliche words. Buzz came in third with a 77% “very cliche” rating. “Game Changer” was second with an 81% rating. And “Viral” was The Greatest Cliche, with an 82% rating.