We partnered with Quick Massages to set up relaxation stations in the country’s nine major airports. To set the mood for their mini-massage, we offered people headphones with relaxing sounds of water and attached an image of seawater below the face rests of massage chairs.The message in the water said, “This is the way you feel when you are at a Club Med Village”.

Over 3 months, 30,000 people received these Club Med quick massages.6.5% contacted Club Med, resulting in the sale of 1,950 packages.