We designed cloth napkins resembling bathing suit bottoms – one for men and one for women. We then put these napkins to use through a partnership with São Paulo and Rio de Janeiro restaurants regularly patronized by our target.When people laid the napkins in their laps, it looked like they were actually wearing bathing suits, as if on a Club Med retreat. The call to action read, “Access www.clubmed.com.br and live unforgettable moments in one of our Villages.”

6,000 clients impacted and a return of 16% in sales, result 52% above initial expectation.