Spikes Asia

Home

COCONUT FILMS, Mumbai / ROYAL ENFIELD / 2022

Film

Overview

Entries

Credits

Overview

Execution

A conscious decision has been made in choosing a female lead, which is seldom seen in bike commercials. A local Himalayan girl on the RE Himalayan - making the product and the protagonist one entity.

To showcase the introspection of the protagonist, the film was shot in the harsh winters of Ladakh utilising the winter light to create film-noir, low-key lighting style mood.

The musical theme of the film is inspired by a local lullaby from the region. The chorus in the film has been recorded on location sung by local Ladakhi women and then orchestrated in the studio.

Visual symbolism has also been adapted in the film - with the tree of life that highlights the connection between beings, to seeing the protagonist in a Ladhaki robe signifying her acceptance of ‘home’ and ending the film on a fallen tree showcasing where humanity is headed.

Similar Campaigns

12 items

The Mountain Has Other Plans

DROGA5, London

The Mountain Has Other Plans

2024, ROYAL ENFIELD

(opens in a new tab)