Cannes Lions
HELLO ROBOT, Mumbai / ROYAL ENFIELD / 2014
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Description
The new Royal Enfield Continental GT promotional Film - Ace Cafe to Madras Café.
A band of rockers embark on an epic 11,000 kilometre burn-up. They set out from the birthplace of café racer culture - the Ace Cafe, London and finish at Madras Café, India, close to the Royal Enfield plant in Chennai where the Continental GT is built. Spanning continents and cultures, this café-to-café ride captures the spirit of pure motorcycling and the exhilaration of getting astride the lightest, fastest, most powerful Royal Enfield motorcycle in production.
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