The idea was to promote the winter regions and show "lifemarks" from these destinations.

We wanted to remind Turkey how beautiful our country and that it's now the time to go there.

So instead of showing the classic landmarks of these cities, we portrayed the "living", warm places, the beauty of our people and the beautiful scenery of the places we usually don't see.

It is Turkey speaking in this film, asking us to come as she is beautiful now.