B Gourmet was a unique and differentiated opportunity for Brastemp to relate with the target. It captured media attention and also positioned the brand closer to influent architects, interior designers, gourmet chefs and many other professionals from related markets.A consistent initiative that addressed Brastemp´s 3 brand association pillars :. Gourmet. Fashion. DesignWhat started off as a promotional activity became a prestigous brand itself.

The project, a partnership with the Editora Abril (a publishing house), surpassed the sales goal for special lines in 42%,Over 500 people attended the opening nightThe program included courses on wine - tasting , cookery and some other unexpected events.

During 20 days more than 25,000 people visited