To help wives or husbands get the message to their partners, we have created printable applications called “Paper Traps” contained messages about buying Mitsubishi appliances. They come disguised as divorce papers, crossword puzzles, eye charts, board games, newspaper inserts, money, love letters,memo papers and POP. They were available as free PDF downloads from the Mitsubishi Electric promotional website.By setting these traps for their partners, our targets could engage in “amazing and humorous” negotiations.We effectively recruited them as Mitsubishi Electric salespeople within the home.

This campaign has been reported on over 30 web news sites, magazines, TV and radio stations.-The promotion website attracted about 255, 000 unique visitors during the 3-month campaign.-Total number of Paper Traps PDF files downloaded during the 3-month campaign: 25,120.

-About 30% of Paper Traps users succeeded in their purchase negotiations.