The new positioning not only expresses the emotional appeal the brand wishes to work on with its target audience, but also allows it to focus more specifically on women as a target audience, seeing that they are increasingly involved in the decoration of their homes and have consolidated their position as key decision makers at the P.O.P.

The new logo expresses movement in a light and elegant manner, giving the brand characteristics such as flexibility and proximity to its consumer and enhancing the emotional attributes of “help” and “change”.

Following the launch of the new Decora packages, there was a 15% increase in sales.