At dinner time, two neighbours, a young couple and a older one, facing each other’s, are having dinner in their living room. The young woman, sitting on a couch, put a sushi in the mouth of her boyfriend in a very romantic and sensual way. The older neighbour sees it and wants to do the same with her husband, but the situation becomes a lot less sensual because they’ve got the wrong food.

The objective was to find a different way to present a new line of furniture but also to familiarize consumers with this line.Our idea: incite the consumers to watch and then re-watch the line's furniture in the same video. An original concept was conceived on YouTube: a completely reversible "palindrome film". With this amazing and confusing concept, two reading directions are possible… The user watches the film a first time ("forward"). Then the movie will restart in reverse, displaying the same sketches but they take other meanings. Then, a game linked with the video encourages the user to re-explore the video deeply.This YouTube device provides to the user a total immersive experience.

Interactivity, Palindrome film, Incentive, multi watching ... this innovative creation is a way to enhance the impact of this launch inviting users to go further in the discovery of the products.

More than 2,500,000 views on YoutubeMore than 60,00 registrationsDozen of press and internet coverage