Cannes Lions
BBDO BANGKOK / HOME PRODUCT CENTER / 2007
Overview
Entries
Credits
Execution
Engaging Creativity : Anyone can sell when things are this cheap.
Outcome
Effectiveness : People who were involved in the commercial were excited to see themselves on TV. Others were intrigued how normal people were involved in the commercials. More importantly, approximately ten million people rushed into local HomePro stores to grab these discounts. Client gained 600 million bahts in profit. More than 400% in expected sales.
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