Cannes Lions

HOMEPRO EXPO

BBDO PROXIMITY THAILAND, Bangkok / HOME PRODUCT CENTER / 2013

Awards:

2 Shortlisted Cannes Lions
Case Film
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

The Security guard is trying to catch the thief. Are you sure they are?

Execution

In Thailand, there are many people who can't afford to have a good home. So if their house was broken, they will desperately fix their house with the expired sign-boards along side road. HomePro's motto is to give a best home to everybody in Thailand so we launch this campaign to give a better home to people.

Outcome

Beside keeping them from the rain, the other side of the boards help them to have a real home. They become even more useful and give them a hope to have a better life. More than hundreds of household got a better living, the news spread on the internet and give the idea of using expired any sign-boards to help people.

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