Cannes Lions
BBDO PROXIMITY THAILAND, Bangkok / HOME PRODUCT CENTER / 2013
Overview
Entries
Credits
Execution
We know that many Thais fix their shelters with sign-boards. So we dedicate
the other side of the sign-board to make their life better. On one side of the board
is the printed advert, while on the other side, the board is outfitted with a nice
wallpaper and fixtures such as shelves, hangers, and lights.
Outcome
When the campaign is over, people can take these signs home and reuse it to remodel their homes.
It's become even more useful and gives them a hope to have a better life. More than hundreds of households got a better living, the news spread on the internet and gave the idea
of using expired any sign-boards to help people.
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