Cannes Lions

THE OTHER SIDE PROJECT

BBDO PROXIMITY THAILAND, Bangkok / HOME PRODUCT CENTER / 2013

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Overview

Entries

Credits

OVERVIEW

Execution

We know that many Thais fix their shelters with sign-boards. So we dedicate

the other side of the sign-board to make their life better. On one side of the board

is the printed advert, while on the other side, the board is outfitted with a nice

wallpaper and fixtures such as shelves, hangers, and lights.

Outcome

When the campaign is over, people can take these signs home and reuse it to remodel their homes.

It's become even more useful and gives them a hope to have a better life. More than hundreds of households got a better living, the news spread on the internet and gave the idea

of using expired any sign-boards to help people.

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