VUB Bank is the second largest bank in Slovakia having almost half of the population as clients offering a wide range of products from traditional loans, mortgages, saving accounts to private investment products.

The brief was to promote the bank's various saving products.

Objectives

1. Volume of savings accounts deposits during the campaign - 54 milion EUR (double of the amount of previous years), 10 800 pcs newly opened saving accounts.

2. Spontaneous campaign awareness - at 20% ?(according to previously archieved results while benchmark in finance segment is only: 3,8 %). Other communication KPI's above industry benchmarks.

How to fight a bad financial habbit?

With therapy... and humour.

Usually you go to a group therapy when you want to stop a bad habbit. But we put a little twist to it and created a therapy for people that want to get addicted to saving, treating money saving as a positive addiction.

The VUB Bank brand has it's longterm creative concept that is centered around the famous slovak actor and comedian Petra Polnisova. For years, her face is connected to the brand. We centered a group therapy around her success story of saving addiction.

To fight impulsive online shopping, we created a special browser plugin that ads to every "Add to cart" button an alternative button "Rather save". After installing this plugin to your browser, the button was added next to every buy button on online shops used in Slovakia.