The client needed an impacting and innovative solution, even though they did not have a substantial budget for the action. We needed to come up with a cheap but memorable solution.

The result was surprising. The people were impacted in a very positive manner by the new media and by the idea. Many customers commented with Etna`s sales representatives that they had seen and been surprised by the action in bars and restaurants. This and other actions have helped Etna to grow at a rate of 9% a year.