Cannes Lions
BBDO GERMANY, Dusseldorf / DEUTSCHER CARITASVERBAND / 2007
Overview
Entries
Credits
Execution
Homeless people have a tragic fate. They somehow lost family and wealth, therefore they are forced onto the streets. And once there, people tend to ignore them. It’s a vicious circle, that only someone very unusual can break – by disturbing the passers-by perception: a robot disguised as a tramp.
Outcome
Unexpectedly people didn’t just recognise the tramp, furthermore they even donated the machine some money. Asked off camera, 90 % of all people admitted that this promotion made them think again about the fate of homeless people.
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