Cannes Lions
McCANN ERICKSON, Amsterdam / HIVOS / 2008
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Hivos Klimaatfonds supports small-scale, targeted projects in developing regions by combining humanitarian aid with sustainable ‘green’ aid. This means, for example, that we don’t give people wood to cook on, because this is harmful for the environment (deforestation and emissions). Instead, we give them a chicken.This Internet commercial links to a website where people have the opportunity to support projects like the one in the commercial and at the same time see how the climate benefits from this.
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