Although Honda has been in the South African market for a long time, they have never produced and aired a big brand commercial in the country. Client tasked us with creating this commercial, one that would clearly establish the Honda brand and differentiate it from the rest. A commercial that would ignite an affinity for the brand in South Africa.

We needed to seamlessly combine Honda’s history and pedigree, their broad stable of products and their optimistic philosophy in one execution. As well as tell our story, that of a joyous little journey.The design technique created allowed us to incorporate all of this detail and depth fluidly and beautifully. It is also a technique unique to the category.

Just been launched so at the moment no outcome as yet.