Throughout it’s history Honda has made impossible dreams come true. It’s why Mr Honda called the first ever motorbike the ‘Dream’ and why they passionately believe in ‘The Power of Dreams’.

We felt if we could get people to spend ten minutes learning about Honda’s greatest 'Impossible Dreams’, it would convert them into fans of the brand.TV & Print was used to drive people to thepowerofdreams.com where they could find out more about the impossible dreams of each product that featured in the campaign as well as learn more about Honda’s unique philosophy.

The campaign launched with an epic 2 minute TV spot featuring a racing driver, riding and driving 13 of Honda’s landmark vehicles whilst miming to the Andy Williams song ‘The Impossible Dream’. On the launch weekend a press insert detailing the ‘Impossible Dream stories’ of each of the vehicles was bagged with weekend newspapers. This was followed by 10 second stings which drove people to: thepowerofdreams.com; a website specifically designed to engage further with consumers. It provided deeper information about the products featured in the campaign as well as bring to life Honda’s spirit of challenge; going against the odds and taking risks in order to make your dream happen.