With this solution Volkswagen do more than talk about innovations. They show it. In a way that is an innovation in itself. We challenged the traditional print ad format. Using the print ad and the application, for the first time potential customers got the chance to test drive a Volkswagen in a newspaper.

The day after the SMS was sent to potential customers, the application was number one of the downloaded applications in AppSore Norway, in the category Utilities. Volkswagen dealers received hundreds of requests for a real test drive. Anyway. This solution should do more than lead to measurable numbers, it should consolidate Vokswagens posissjonen as the most innovative car brand. According to surveys done in the Norwegian the market, Volkswagen has increased awareness of their pay off, Innovations to the masses. Volkswagen Passat is Norway's most sold car so far this year.