‘The Honda Academy’ is a professional school for motorcycle mechanics. Our goal was to get bike freaks who usually fix their own bike to learn how to do it right, and maybe get a job.

The banner invited our audience to guess what was wrong in the engine according to its sound. By this we conveyed the message that guessing the problem was not the most professional way to treat bikes, and we offered ‘The Honda Academy’ as a professional alternative.The results were excellent with extremely high CTR and thousands of relevant leads.