A minivan is intended to satisfy a need and functionally resolve the problems associated with an extended family. Most parents are satisfied with their purchase, but there is no emotional connection with their vehicle. .The relationship between kids and the Honda Odyssey is another story. Without regretting that they “live” more than one entire month during the year seated inside the minivan, the Odyssey represents the vehicle through which they explore imaginary worlds with or without actual toys; discover secret decks and hiding spaces; all which help them break from the daily routine.

This emotional bond between kids and the Odyssey is precisely what we seek to communicate with this spot.

The spot seeks to be as attractive for parents as it will be for their children. Through the Animation, we looked for a language relevant to kids. The narrative and aesthetics are focused on creating a piece which is loved by children and shared with their parents, all in favor of tilting the purchase decision towards the Honda Odyssey, at the moment of truth.