Cannes Lions

HONDA ACCORD

RPA, Santa Monica / HONDA / 2013

Case Film
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Supporting Images
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Description

Honda is a human mobility company. Emphasis on the word human. One of their core principles is man max/machine min. In other words: it's all about the person. The driver and their physicality, behavior and psychology. This commercial shows that Honda understands you as a person. That you forget things; get tired; like to go fast and sometimes feel overwhelmed. It shows that Honda has designed the new Accord with you, the driver, and all of your humanity, foremost in mind.

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