Since the new car is focused on a selective public, we chose the movies, within a cultural and entertainment complex called Reserva Cultural (Cultural Reserve), to perform live the sound track of the commercial composed by Handel. The Sarabande music was performed in the projection room by a string quartet, together with a harpsichord.

As a result of the action, we can mention that besides the extremely positive reaction of the public, there was a great sales result of the model in regards to the previous month.