To celebrate their 100th year anniversary, Dodge revealed the redesigned Charger and Challenger. The Wisdom video provided the story and tone to launch these vehicles and invigorate the Dodge target. As the Dodge consumer is slightly younger than the industry average and using 100 year old people was the perfect way break through and get their attention.

With age comes experience. With 100 years comes a wisdom that needs to be shared with the world. Dodge celebrates its 100th anniversary with the help of some very wise, very cool centenarians.

Receiving overwhelming accolades from press and consumers alike, the “Wisdom” video has generated just over 3.2 million views since the launch on April 17. Some 95 percent of the total video views were acquired within the first two days of the video’s release.