Cannes Lions
HONDA BIG DATA APPLICATION - NEXT GENERATION DIGITAL MARKETING SOLUTION
&C., Beijing / HONDA / 2015
Overview
Entries
Credits
Overview
Execution
- CPM lower than the industry average by 60%,
- CPC lower than the industry average by 70%,
- CTR higher than the industry average by 100%,
- Website visit UV6.5 million higher than the original goal by 73%
Third-party research (AdMaster research system-Survey Master) result shows, after the ad delivery, all brand image indexes had significant rise. FUNTEC awareness raised by 77%,brand preference raised 24%,and brand advancement awareness rose by 17%.
Outcome
- CPM lower than the industry average by 60%,
- CPC lower than the industry average by 70%,
- CTR higher than the industry average by 100%,
- Website visit UV6.5 million higher than the original goal by73%
Third-party research (AdMaster research system-Survey Master) result shows, after the ad delivery, all brand image indexes had significant rise. FUNTEC awareness raised by 77%,brand preference raised 24%,and brand advancement awareness rose by 17%.
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