The goal was to plant the idea in the minds of a large number of our target audience that this is a "basic car" which fits well with the present age and environmental situation. Our main target were people who have sedans or mini-vans now, but who are considering switching to smaller cars. This ad ended up contributing greatly to sales - in fact, the number of people accessing the website one week after release increased by about five times, and the number of customers visiting the dealers doubled. In total, 44,000 cars were sold in just 2 months after the release, which marked a record in Japan for most sales in consecutive months.