Cannes Lions
WIEDEN+KENNEDY, London / HONDA / 2011
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People always said that mankind’s greatest engineering challenge was putting a man on the moon. But in some ways this is the easiest challenge of all, right? You know where you are going. The moon isn’t going anywhere. You know who and what you are taking. You can plan for it, months and years in advance. The parameters are set. But what about everyday life? Every day when we get up we are faced with an infinite number of possibilities; places to go, things to do, people to meet. Try engineering for that; that is a real challenge.
This is where the Honda Jazz comes in. The project leader at Honda said that the Honda Jazz was “born to provide the answer to all the requirements of everyday life, including the sudden and unexpected”. This was our inspiration for the film, “This Unpredictable Life”.
A simple, charming and richly told story to dramatise the wonderfully unpredictable nature of life and the Honda Jazz’s flexibility to meet those ever changing demands.
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