Cannes Lions
RPA, Santa Monica / HONDA / 2012
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Description
A family in their Honda Pilot is on a lengthy road trip. It's hour 8 and everyone is lost in their own world. Suddenly, the youngest son begins to hum the baseline from Ozzy Osbourne’s Crazy Train. One by one, the family joins in, each handling a different part of the song, until they're all rocking out together. As they belt out the chorus, a title fades up, “The Road Trip – Made Better” and changes to, “the SUV – Made Better.” The son continues the rhythm in the background, as titles and a VO deliver a few of the Pilot’s more compelling features.
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