Cannes Lions
MERCURIO CINEMATOGRAFICA, Milan / HONDA / 2004
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Daytime city shot. Featuring a black Honda Civic with a mystery driver, who opens the door and puts down his foot every time he stops. Finally at a level crossing, his identity is revealed. It is Valentino Rossi, the famous motorbike racing champion. Slogan: Honda Civic. The emotion of a motorbike.
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