Cannes Lions
DENTSU, Tokyo / HONDA / 2008
Overview
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Description
This User Generated Contents promotion brings users the new experience of STEP WGN.
Users create original posters mixing the sales points of STEP WGN or STEP WGN SPADA with their individual thoughts, and post these on the campaign site.A simplified Flash based platform enables them to draw simple pictures, write letters for copies, past graphics of STEP WGN, and so on. Unique posters with various different points of views give users the chance to see, and successfully appeal the affinity of STEP WGN.
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