Cannes Lions
TBWA\ISTANBUL, Istanbul / SEYAHATNAME.COM / 2011
Overview
Entries
Credits
Description
An image of the Eiffel Tower shaking.
Execution
The location recommendations are collected from native people of each city with well-examined research.Not only the locations, but some details about the locations are also provided on the maps to secure passionate couples from unexpected visitors.
Outcome
Every honeymoon map had the call to action contact number and the website address. Seyahatname.com received 45% more clicks during the activity month of April. The honeymoon maps generated interest and raised the honeymoon trip sales by 25% during the promo activity around the city. The campaign also helped create a witty identity and perception among young people about seyahatname.com