Cannes Lions

Assassin’s Creed Syndicate Posters

BLEUBLANCROUGE, Montreal / UBISOFT / 2016

Digital Proof JPG
Digital Proof JPG
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Overview

Description

The premise of the Assassin’s Creed Syndicate video game, which is set in 1868 London, is to lead the lower classes to revolt against the authorities and institutions that oppress them. So we created a series of Victorian-style posters that each depict a different facet of the class injustice and the exploitation of the impoverished masses which was rampant during that period, in order to immerse consumers in the context of the game and incite them to fight back.

MEDICINE

Created as part of the campaign for the Assassin’s Creed Syndicate video game, which is set in Victorian England, this poster illustrates that even if a lot of medical advances were made at the time, the upper classes were essentially the only ones in a position to benefit.

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