Cannes Lions
GREY WORLDWIDE, Frankfurt / HORROR FILM FESTIVAL / 2008
Overview
Entries
Credits
Execution
Online publishment of a short horror story that curdles the reader's blood, using the internet as a virtual flip-book. By scrolling down, the horror-factor of the short story is visualised. Drops of blood arise and fill the total screen to a puddle of blood, within where we refer to the festival. Additional horror music atmospherically supports the promo. If the user does not start scrolling, the page develops a life of its own - the scroller starts gliding by itself like a ghost to some part of the story.
Outcome
To be confirmed.
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