Objective: The brand 'Lux Cotswool Winter Innerwear' promises the comfort of summer in winter. This is what we had to convey by using the radio in best possible manner.

Concept: We have invented a new & vanishing form of Indian music called winter music, by using authentic cough, sneezing, hand rubs & shivering sounds mixed with tribal beats. Thanks to Lux Cotswool for its extinction.