Cannes Lions
BUZZMAN, Paris / AXE / 2010
Overview
Entries
Credits
Execution
The casting of the band and making-of the video clip was shown on muchasmaracas.com.
The video clip became an instant success with more than 500,000 views in 2 weeks.
We then invited Internet users to recreate the choreography of the song and send their videos.
Outcome
After 1 month :Official Video Clip: 3 millions views on the webUser-Generated Content: 900 000 viewsWe built the biggest Brand Facebook fan page in France with 450,000 members!
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