Cannes Lions

HOT FEVER DEODORANT

BUZZMAN, Paris / AXE / 2010

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Overview

Entries

Credits

OVERVIEW

Execution

The casting of the band and making-of the video clip was shown on muchasmaracas.com.

The video clip became an instant success with more than 500,000 views in 2 weeks.

We then invited Internet users to recreate the choreography of the song and send their videos.

Outcome

After 1 month :Official Video Clip: 3 millions views on the webUser-Generated Content: 900 000 viewsWe built the biggest Brand Facebook fan page in France with 450,000 members!

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