Japan is perceived as a country enjoying significant longevity, but data shows that people live through a long period of unhealthy years requiring medication or visits to hospital. In addition to operating as a pharmaceutical company, ROHTO Pharmaceutical is expanding into non-medical fields (food and skincare) in order to achieve healthy lives without over-reliance on medicine, establishing its position as a comprehensive health-focused company.

A hiker following an arduous trail finally arrives at a dreamy and secluded mountain village, Long Life Village, where the villagers enjoy long and peaceful lives. He is invited to stay with the head of the village and attempts to determine the secret to their longevity, but the man evades his question. He presumes it is due to the village lying amidst such beautiful and plentiful nature, but then he spies an open drawer in the next room filled with medicine. As he recalls memories of his day wandering the village he realizes the villagers were constantly referring to medicine. A graph illustrates data showing that although Japanese enjoy long lives often these are unhealthy years prolonged by medicine. In order to avoid over-reliance on medicine, ROHTO Pharmaceutical is taking concrete steps to promote healthy living via more than just medicine but also through healthy food and skincare.

A hiker following an arduous trail finally arrives at a dreamy and secluded mountain village, Long Life Village, where the villagers enjoy long and peaceful lives. He is invited to stay with the head of the village and attempts to determine the secret to their longevity, but the man evades his question. He presumes it is due to the village lying amidst such beautiful and plentiful nature, but then he spies an open drawer in the next room filled with medicine. As he recalls memories of his day wandering the village he realizes the villagers were constantly referring to medicine. A graph illustrates data showing that although Japanese enjoy long lives often these are unhealthy years prolonged by medicine. In order to avoid over-reliance on medicine, ROHTO Pharmaceutical is taking concrete steps to promote healthy living via more than just medicine but also through healthy food and skincare.