We collected memories in the same way a household, home or family, would have done 25 years ago – with a home video. A scuffed and aged VHS sleeve contained a moulded cassette, which opened up to reveal 2 mini DVDs one of which being a reel of all the ads we’d done together over the years, plus a collection of old & embarrassing photos from parties and various other interactions the HUNTS / CITY LODGE family has had together over the years.

We’ve always had a great relationship with the City Lodge client. So more than anything else, what this achieved was to further strengthen an already strong client/agency relationship. This was proven when, to celebrate their 25yrs in the hotel business, they threw a gala event and invited our agency to come and present the VHS idea to the rest of the City Lodge team.