Cannes Lions
ORGANIC, San Francisco / HILTON HOTELS / 2012
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A core feature of Hilton Garden Inn’s We Speak Success campaign was the launch of the Bizwords app, an iOS application for iPhone and iPad.Bizwords takes the old game concept of “buzzword bingo” and distributes it onto the map of the mobile world. The app utilizes five primary screens allowing users to "buzz in," add and track business-related jargon and acronyms we all hear so often. Bizwords also allows users to log in via Facebook, tying activity within the app to be recorded and promoted on the user's wall.Special features include a crowd-sourced collection of trending business buzzwords and phrases from across the country, and the hottest local terms, all of which can be viewed on a virtual 'heat map' of the U.S. Users can create their own business-card style profile, then add their favorite business terms and acronyms by simply entering the word and a definition. A leader board tracks buzzwords' frequency, and you can compete to lead the pack, or become the 'CEO' of a particular word or expression.Living on HGI’s healthy Facebook presence, the E-Card application gave 70-thousand Facebook fans the chance to “give their buzzword-happy friends the business” using e-cards.Participate in challenges, coin your own terms and see who can get “promoted” the fastest. You’ll be speaking success faster than you can say “synergy.”
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