Volkswagen Commercial Vehicles has been a leading brand to make VanLife a core notion since 2018. The demand of outdoors is growing rapidly, the number of regular campers breakthrough 2 million, which means the expanding purchasing audiences would attract more car dealerships to compete the market. Volkswagen Commercial Vehicles has stabilized its leading oversize recreation car brand position via not only entertaining project planning but also a link of physical activities and limited hunger marketing.

It becomes quite common camping out in the mountains or by the beach, and you will not be puzzled about looking for accommodation as long as you have Volkswagen Commercial Vehicles . You can dare the experience of various camping locations, such as sleeping on the baseball field, by the African meerkats in the zoo, or in the ruin. Volkswagen Commercial Vehicles is the one with rich product lines and abundant functions to fulfill every VanLife you experience.

Volkswagen Commercial Vehicles has gone deep with VanLife, the outdoor camping. It is not only a leading brand but also an unique meaning for the brand name. In terms of Volkswagen Commercial Vehicles , the commercial vehicles in Chinese 商旅 (Shang Lu ) refers to hotel. By the link of homonym, we attempt to transfer Volkswagen commercial vehicles into the actual hotel.

The concept aims to deliver to not only the core audiences who are interested in camping but also the outer and potential purchasers. Frankly speaking, it is difficult to attract the outer purchasers by the ordinary camping locations. Thus, a daring creativity on Hotel California is conducted to strengthen the ownership of Volkswagen commercial vehicles as a dream comes true for a mobility lifestyle of home.

1. Phase one (April 14- April 26, 2022): A cooperation with KKday for limited bookings of Hotel California was released, and it became a trending topic by that time. "KKDAY" is a well-known online hotel booking platform in Taiwan.

2. Phase two (June 1- June 30, 2022): Ordinary folks were invited to the overnight experience at Taipei Tianmu Baseball Stadium and Leofoo Village in Hsinchu. Meanwhile, artists in terms of Hao Zi, Hong-Chih Kuo, and Yung Lie Yen were invited together to the overnight experience for the reality show.

3. Phase three (July 12- August 9, 2022): The reality show was released online and successively broadcasting via the official social channel of Volkswagen Commercial Vehicles, the online TV show “Now You On”, and Yahoo Online. Hotel California effectively broke the restriction of the echo chamber and attract the attentions from the non-camping audiences.

1. Active registration by the netizens: There were more than 1,000 person-time booking on KKday less than two weeks. A number of netizens made creative posts to win the limited opportunities.

2. Regular programs wanted by fans: The time of media exposure reached 23, 273, 090 and the time of total view achieved 13, 958, 904 for the two produced episodes.