Cannes Lions
VW GOLF GT
DDB GERMANY DUESSELDORF, Dusseldorf / VOLKSWAGEN / 2008
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Overview
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Credits
OVERVIEW
Description
To promote the VW Golf GT with sport chassis in an unseen way and generate test-drives.
Execution
We made use of objects in public like road or traffic signs. And brought them closer to the road. By that they became accurate for the Golf GT.
Outcome
52% more people arranged a test-drive than during average direct activities.
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