Cannes Lions
Y&R CHICAGO, Chicago / HOTELS.COM / 2012
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Anyone can book a hotel from a computer. But to demonstrate how you can book a hotel anywhere, and quickly, with the new hotels.com app, we took it to the extreme. By throwing daredevil and extreme sportsman JT Holmes out of a plane to see if he could book a room in free fall, and land at the hotel he just booked. All to prove that if you can book a room from 15,000 feet in the air at the last minute, you can definitely book one anytime you need to from anywhere on the ground.
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